1
Choose your business number
Pick an available UK 01 or 02 area number. One is included with every AI plan, or rent a standalone number for £5 a month incl. VAT. Any one-off selection fee is shown before you buy.
Your AI receptionist
More time for your business.
More time for your business.
A warm welcome for every caller.
When you’re with a customer or away from your phone, your AI receptionist answers the call and takes a message. With your Google or Microsoft calendar connected, it books appointments into your free slots too.
14 days free, with 60 minutes included. After that, from £89.99 a month incl. VAT. No card needed to start. See pricing
14-day free trial with 60 minutes included. One trial per account. A UK mobile is verified before your number goes live. Cancel any time during the trial and you pay nothing.
See your calls and manage your numbers on iPhone.
Meet your new
first point of contact.
Illustrative call
Caller: Can I book an electrician to fit an electric shower?
AI receptionist: Yes, we fit those. What day suits you? I’ll book you in.
Your calls. Your rules.
Your UK business numberAnswer on your mobile, another phone, voicemail or an assistant.
Set your opening hoursKeep normal hours and choose what happens outside them.
Choose when AI answersGive every unanswered call a safe next step.
Your call plan
See what happens on every call.
Open, busy or closed — you decide the route. Change any of it in the portal.
How it works
One number. One clear call plan.
Start with the simple choices. Specialist tools stay out of the way until you need them.
2
Say what each call should do
Choose the phone to ring, your opening hours, and what should happen when you are closed or do not answer. Sensible defaults help you get live quickly.
3
See calls and change things safely
The portal shows the current outcome in plain language. Review the call plan before saving, then see calls and follow-ups in one place.
AI receptionist
Let it answer only when you want it to.
Use the assistant for every call, only outside your hours, or only when nobody picks up. Forwarding and voicemail still work without it.
- Answers from information you approveOpening hours, services, areas, prices, policies and uploaded knowledge.
- Books appointments into your calendarConnect a Google or Microsoft calendar and switch bookings on, and it books callers into free slots using your booking rules. Without a calendar, it takes the booking request for your team to confirm.
- Hands a caller to the right personSet UK transfer numbers for different needs, with direct or confirmed handover.
- Leaves a useful recordGet the call summary, captured details and transcript; recording is optional.
Incoming call while you are busy
My boiler has stopped. Do you cover NE12?
Yes, that area is covered. Can I take your name and the best number for a call back?
Mark, on 07700 900 123.
Thanks, Mark. I have marked this as urgent and the team will call you back.
Made for busy small businesses
Keep working without leaving the phone to chance.
🔧
Tradespeople
Capture the job, location and urgency while you are driving, on site or under a sink.
SimplyAnswered for trades →💇
Salons and barbers
Answer service and price questions, take details, or offer available appointment times.
SimplyAnswered for salons →🦷
Clinics and practices
Handle routine enquiries and new bookings while your team looks after the person in front of them.
SimplyAnswered for clinics →🍽️
Restaurants
Take table enquiries and booking details without pulling staff away from service.
SimplyAnswered for restaurants →🏠
Estate agents
Capture viewing requests and buyer or tenant details when the office is busy or closed.
SimplyAnswered for estate agents →🛍️
Shops and online sellers
Answer from the information you provide and take a clear message when a person needs to step in.
SimplyAnswered for shops →
Pricing
Simple plans, with your number included.
14 days free, with 60 minutes included. After that, from £89.99 a month incl. VAT. No card needed to start.
14-day free trial with 60 minutes included. One trial per account. A UK mobile is verified before your number goes live. Cancel any time during the trial and you pay nothing. All prices include VAT.
100 minutes
£89.99/month
incl. VAT · or £899.90 a year
- One UK 01 or 02 number included
- 100 connected AI minutes a month
- 49p a minute after the allowance
- 14-day free trial with 60 minutes included
Recommended
250 minutes
£149.99/month
incl. VAT · or £1,499.90 a year
- One UK 01 or 02 number included
- 250 connected AI minutes a month
- 49p a minute after the allowance
- 14-day free trial with 60 minutes included
500 minutes
£249.99/month
incl. VAT · or £2,499.90 a year
- One UK 01 or 02 number included
- 500 connected AI minutes a month
- 49p a minute after the allowance
- 14-day free trial with 60 minutes included
1,000 minutes
£349.99/month
incl. VAT · or £3,499.90 a year
- One UK 01 or 02 number included
- 1,000 connected AI minutes a month
- 49p a minute after the allowance
- 14-day free trial with 60 minutes included
Annual plans are 10 months’ price for 12.
Just need a business number?
A standalone UK 01 or 02 line is £5/month incl. VAT, with call forwarding, opening hours, voicemail and call history. Calls are charged at the rate shown in your portal. AI answering is optional.
Each plan covers one assistant and one UK area number. Choose a new number or include an eligible number you already own in SimplyAnswered. Additional numbers cost £5/month; special number patterns may have a one-off selection fee. Included minutes reset monthly; usage after the allowance is 49p per connected minute. Calls and optional services use the rate shown in your portal before you enable them.
Common questions
Know what will happen before you switch it on.
What happens when somebody calls my number?
Your saved call plan decides. During your opening hours it can ring your chosen phone. If nobody answers, or when you are closed, you can use voicemail, another phone or the AI receptionist.
How does the free trial work?
You start with a 14-day free trial with 60 minutes included. After that, from £89.99 a month incl. VAT. No card needed to start. One trial per account, and a UK mobile is verified before your number goes live. Cancel any time during the trial and you pay nothing. Annual plans are 10 months’ price for 12.
Do I need another handset or mobile?
No. Your SimplyAnswered number can ring the mobile or landline you already use. Customers see and call your business number; you answer on your normal phone.
Can I keep advertising my current number?
You receive a new SimplyAnswered UK area number. You can publish it directly or ask your current phone provider to divert an existing number to it. Transferring an existing number is not a self-service portal step; contact support before relying on a transfer date.
What happens when I am closed or cannot answer?
You choose a separate closed route and a no-answer route. That can be voicemail, the assistant or a different phone, so the call never depends on an unfinished setting.
Can I change the call plan myself?
Yes. The portal shows the current outcome in plain language. You review the new plan before saving it, and it takes effect for new calls once saved.
Do I have to use AI?
No. A normal business number with forwarding, opening hours and voicemail works without an assistant. Add AI only if you want callers to get answers or leave structured details.
Can it book appointments?
Yes. With a Google or Microsoft calendar connected and bookings switched on, it books appointments into free slots using your booking rules. Without a calendar, it takes the booking request, with the caller’s contact details, preferred time and what they need, for your team to confirm.
Can I try it before using real calls?
Yes. Explore the portal demo with isolated sample data, or call the active assistant demo on 0333 042 8358.
Who runs SimplyAnswered?
SimplyAnswered is a trading name of JMB Technology Ltd, a UK telecommunications company. JMB operates the phone platform, portal and customer service behind the product.
Set the number up once.
Stay in control of every call.
Questions before you start? [email protected]